Display Name Guidelines

Guidelines Overview

First Orion is committed to a scam-free Branded Communication landscape. The following guidelines are enforced by our APIs to ensure only trusted calls make it to their intended destination.

For this reason, submitted CallerNames must pass our filters and manual reviews and cannot contain vulgarity or false information.

Allowed Characters

Inform and Engage APIs allow for the submission of custom display names consisting of only English alphanumeric characters and the following common special characters:

0-9All numeric characters
a-zAll lowercase English alphabet characters
A-ZAll uppercase English alphabet characters
@At symbol
%Percent Symbol
[]Open bracket, Closed bracket
$U.S. Dollar Sign
!Exclamation Point

Best Practices

To prevent scams and raise trust in the phone call, First Orion recommends that businesses create custom Display Names that accurately describe the nature and source of the call.

Create a CallerName that includes any qualifying information on the source of the call that may be important to the person being called. For example:
An investment firm "Good Invest" creating a program for outgoing phone calls from their Fraud department would choose the following asset:

"asset": {
  "longName": "Good Invest - Fraud Alert",
  "shortName": "Fraud Alert",
  "note": "Display Name for Fraud Detection team's outgoing calls"