How Branded Communication Works

INFORM Global

The INFORM Global delivery option provides the ability to customize the Display Name of one or more of the phone numbers. Programs allow for dynamic representation of your company's phone numbers and includes Inform Program metrics with descriptive call analytics.

INFORM Plus Paired

The Inform Paired delivery option is a more targeted approach to Branded Calling, allowing you to brand ONLY a call from a specific and pre-configured aNumber to a specific bNumber declared ahead of the call.

This functionality builds upon the concept of out-of-band authentication by integrating with the Pre-Call API. In the event the call to the bNumber is not successfully Paired, the call will not be branded.

Sentry

Without Branding

The Sentry delivery option is a similarly targeted approach as Paired, in that it allows you to deliver a call from a only a specific and pre-configured aNumber to a specific bNumber declared ahead of the call. In the event of a successfully authenticated pair, the call will not be branded but will be connected as expected.

This functionality also builds upon the concept of out-of-band authentication by integrating with the Pre-Call API. However, in the event of an un-authenticated pair, the call to the bNumber will be blocked.

Plus Paired Branding

Using Sentry along with Paired branding utilizes the branding and authentication capabilities of Paired, with the resulting blocking capabilities of Sentry in the event of an un-authenticated call being made.

Inform with Logo

The ability to delivery a Logo through the carrier networks is done using the Inform with Logo functionality. Similar to Inform + Paired, the Pre-Call API is required for targeted delivery and ensured out-of-band call authentication.