How INFORM Works

How INFORM works

Using First Orion’s Call Enhancement Portal, an enterprise sets a Display Name (up to 32 characters) for each enterprise phone number used for outbound calling. The change takes effect in less than one minute. Outbound calls will display the custom-set name on the end user’s device. Spoofing is heavily restricted by First Orion’s first-of-its-kind, in-network, spoof protection solution, benchmarked by third-parties as to the industry leader for identifying and blocking scam and spoofed calls.

For larger enterprises, an optional API can be integrated allowing a near real-time push to only the phone numbers being called off the INFORM Calling Name replacements. The API requires a Start Date/Time and End Date/Time, ensuring that any spoofed calls outside of the identified calling range do not include the INFORM replacement.

INFORM Assignment Options

INFORM always displays on the end device the same way regardless of the delivery methods described in more detail below.


The INFORM Global delivery option provides the ability to mass assign a single CNAM (Calling Name) replacement to all outbound calling numbers. For example, if your enterprise is using 100 outbound calling numbers, INFORM Global will assign all 100 numbers to one CNAM. Whichever line is used for calling, your customers will know exactly who it is.

INFORM A:B Call Pairing (coming soon)

The INFORM A:B delivery option is a hyper-focused and flexible version of INFORM Global. This option allows for multiple CNAM replacements to be assigned to predefined sets of outbound calling numbers (A-Numbers) and the destination or receiving numbers (B-Numbers).
How would this work? Here is an example. Your enterprise has 100 outbound calling numbers leveraged between multiple departments, including:

  • Delivery
  • Customer Support
  • Billing

With INFORM A:B, specific CNAM replacements may be assigned for each of those departments. This will allow a single outbound number to have multiple CNAM replacements available when calling different destination numbers. If there are multiple departments calling the same customer, you can be certain that your customer receives the CNAM replacement of the current calling department.

This approach is highly flexible and can be applied to a variety of use cases. To explore this functionality in more depth, please contact your First Orion representative.

Call to Action

By joining the Call Enhancement Platform today, your enterprise will gain immediate access to create and display a custom 32-character enterprise Calling Name to millions of devices, via INFORM, at the time of your outbound call. Say goodbye to low answer rates!

Say hello to consumers answering their phones again!