Branded Communications Glossary

Access to Contacts Permission

The necessary permission required to deliver the ENGAGEENGAGE - Method of Branded Communication call delivery via a custom Display Name, Call Reason, and Image. service, utilizing both Read and Write functions. The Read function prevents the SDK from overwriting an existing contact while the Write function creates (i.e., Pushes) the contact before the call and then removes the contact after the call is completed.

Access Token

A string value used for the authentication scheme and sent in the HTTP Authorization header.

Agent Utilization

The percentage of time an active call center agent spends calling or performing other call-related work. Provides a metric based on how much of at-work time is spent on assigned tasks.

Amazon Web Services (AWS)

The cloud platform used by First Orion.

Answer Rate

A metric representing the percent of calls answered to speak to the efficiency of the outbound calling number used by the Business.

aNumber

The number initiating a call, also referred to as the originating number, business number, or calling party.

Asset

Graphic that will be displayed on a device during an incoming call.

Average Handle Time (AHT)

The average duration of the entire customer call transaction beginning when the call is initiated, all hold times and transfers, the completion of the call and any after-call work.

Average Wait Time (AWT)

The average time an inbound call pends in a queue or awaiting IVR call-back. Also referred to as the Average Speed of Answer (ASA).

Batch Push

A collection of API endpoints that sends content, as a Push event in batch format, to a list of enabled bNumbers. This API interface can send, at one time, content from up to 400 aNumbers to a maximum of 25,000 bNumbers. It allows future dating for content pushes with an optional nB4 field and allows TTL for content pushes.

bNumber

The number being called, also referred to as the terminating number or receiving party.

Branded Call

The customized media displayed on the native dialer during an ENGAGEENGAGE - Method of Branded Communication call delivery via a custom Display Name, Call Reason, and Image. call that includes: the custom name, graphics, and the description of the reason for the call.

Business

A Business, as used for Branded CallBranded Call - The customized media displayed on the native dialer during an ENGAGE call that includes: the custom name, graphics, and the description of the reason for the call.ing, represents the Enterprise or top-level entity responsible for managing the associated Business Units.

Business Unit

A division of an Enterprise operating independently and with responsibility for a particular range of products or activities. Within Branded CallBranded Call - The customized media displayed on the native dialer during an ENGAGE call that includes: the custom name, graphics, and the description of the reason for the call.ing, it designates a container for one or more created calling groups of a Business. A Business will have one or more Business Units to serve as a container for one or more calling Programs. An Enterprise will often set up Branded Calling Business Units based upon departments, such as: customer service, billing, delivery, etc.

Call Blocked by User

The inability for a call to connect due to the user having blocked that aNumberaNumber - The number initiating a call, also referred to as the originating number, business number, or calling party. May be written as: ANumber or A-Number. on their device.

Call Data

Stripped, anonymized SIPSIP - A Session Initiation Protocol is a signaling protocol used for initiating, maintaining, and terminating real-time sessions that include voice, video, and messaging applications. SIP is a call and response protocol. messages specific to the needs of INFORMINFORM - Method of Branded Communication program delivery via a custom Display Name of up to 32 characters..

Call Disposition

The final outcome of a call, also referred to as Call Resolution.

Call Duration

The interval of time a call is established between the aNumberaNumber - The number initiating a call, also referred to as the originating number, business number, or calling party. May be written as: ANumber or A-Number. and bNumberbNumber - The number being called, also referred to as the terminating number or receiving party. May also be written as: BNumber and B-Number. or during which information is transferred.

Call Log and Phone State Permission

Permissions that allow the SDK to be notified that a call event has occurred and provides telemetry for deeper analysis, such as Answer RateAnswer Rate - A metric representing the percent of calls answered to speak to the efficiency of the outbound calling number used by the Business.s. NOTE: These require read-only access specific to Android apps.

Call Pairing

Allows multiple Caller Name replacements to be assigned to predefined sets of aNumberaNumber - The number initiating a call, also referred to as the originating number, business number, or calling party. May be written as: ANumber or A-Number.s and bNumberbNumber - The number being called, also referred to as the terminating number or receiving party. May also be written as: BNumber and B-Number.s. Works for both ENGAGEENGAGE - Method of Branded Communication call delivery via a custom Display Name, Call Reason, and Image. and INFORMINFORM - Method of Branded Communication program delivery via a custom Display Name of up to 32 characters.. INFORM programs utilizing this methodology will only be applied to specified bNumbers, other bNumbers will receive the preexisting INFORM CNAMCNAM - A string of up to 15 characters associated with a phone number that identifies the caller to the receiving end.. ENGAGE programs only utilizes aNumber to bNumber Pushes.

Calls Per Hour (CPH)

A metric used to measure productivity of a call center based on calls received by agents in one hour.

CloudWatch (Amazon)

A monitoring and observability service built for DevOps engineers, developers, site reliability engineers (SREs), and IT managers.

CNAM

A string of up to 15 characters associated with a phone number that identifies the caller to the receiving end.

Contact Rate

Number of unique aNumberaNumber - The number initiating a call, also referred to as the originating number, business number, or calling party. May be written as: ANumber or A-Number.s called and answered at least one time. A rate calculated by using the number of calls each agent placed and dividing by the number of those calls answered by a prospect. Success equals a higher hit rate.

Content Portal

A web-based platform containing functionality for customers to create and maintain Call Enhancement configuration allowing enhanced, branded content to be delivered to enabled devices.

Conversion Rate

The percentage of calls that resulted in a successful outcome as determined by the Enterprise, such as the number of sales, payments/donations collected, appointments made, survey questions answered, etc.

Delivery Channel

The means of Branded CallBranded Call - The customized media displayed on the native dialer during an ENGAGE call that includes: the custom name, graphics, and the description of the reason for the call.ing distribution composed of the program asset information, calling number, and number(s) to be called.

Distribution Customer

A business with a mobile Host ApplicationHost Application - The iOS and/or Android application that will integrate the ENGAGE SDK. that has integrated with the ENGAGE SDK.

E. 164 Format

E.164 is the international telephone numbering plan that ensures each device has globally unique number. E.164 numbers have a maximum of fifteen (15) digits and are formatted as: [+] [country code] [subscriber number including area code]

Engagement Rate

Metric available as part of the reporting feature included in the Customer Portal representing the Answer RateAnswer Rate - A metric representing the percent of calls answered to speak to the efficiency of the outbound calling number used by the Business. with some duration greater than some threshold. Basic reporting defines this threshold as a static 60 seconds, while advanced reporting offers a configurable threshold.

Federated

An authentication scheme using a single set of credentials to obtain scoped access to functionality across various services.

Fetch Methodology

A less desirable methodology used by our competitors. Content is not loaded onto the receiving device until after the call is initiated, severely limiting the customers calling experience.

First Call Resolution (FCR)

The ability of a contact center to resolve customer problems, questions, or needs during the first call and without any follow-up required. This metric is typically one of the most valuable for an Enterprise to track. Also referred to as First Call Close.

First Call Close

The best time to close the deal or resolve an issue is the first time an agent calls a client or potential client. Call-backs have very low-performance metrics and can be a waste of various resources. This metric is typically one of the most valuable for an Enterprise to track.

FOGI (First on Gets It)

Dictates the order of priority in which ENGAGEENGAGE - Method of Branded Communication call delivery via a custom Display Name, Call Reason, and Image. pushes are served to specific AppIDs on a device. The first application on a device with the ENGAGE SDK integrated and with all of the necessary permissions enabled has first priority.

Host Application

The iOS and/or Android application that will integrate the ENGAGE SDK.

Individual Long Call

The percent of individuals contacted in which the longest call that lasted one (1) minute or longer.

Individual Short Call

The percent of individuals contacted in which the longest call that lasted less than ten (10) seconds.

INFORM

Method of Branded Communication program delivery via a custom Display Name of up to 32 characters.

Keep After Call (ENGAGE)

An ENGAGEENGAGE - Method of Branded Communication call delivery via a custom Display Name, Call Reason, and Image. function that allows the Content ProviderContent Provider - A container for one or more Branded Calling call groups. A Service Provider will have at least one Content Provider but may set up multiple Content Providers, each with their own Programs for calling. A Service Provider will often set up Content Providers based upon business units or departments within the Enterprise, such as: customer service, billing, delivery, etc. to dictate if the contact will remain on the device.

Keep After Call (INFORM)

An INFORMINFORM - Method of Branded Communication program delivery via a custom Display Name of up to 32 characters. function that allows the Content ProviderContent Provider - A container for one or more Branded Calling call groups. A Service Provider will have at least one Content Provider but may set up multiple Content Providers, each with their own Programs for calling. A Service Provider will often set up Content Providers based upon business units or departments within the Enterprise, such as: customer service, billing, delivery, etc. to dictate the 32-character, customized name will remain in-network after the initial call is made for a predesignated amount of time. If this setting is not applied, the 32-character customization will be removed after the first call has been completed. This feature is also available on limited Android ENGAGE-enabled devices.

Integration Customer

The customer using the service to deliver ENGAGEENGAGE - Method of Branded Communication call delivery via a custom Display Name, Call Reason, and Image. content to enabled bNumberbNumber - The number being called, also referred to as the terminating number or receiving party. May also be written as: BNumber and B-Number.s.

Long Duration Call

The percent of answered calls that last one (1) minute or longer.

Max Wait Duration

Maximum length of time an ENGAGE-enabled device has to respond after attempting to deliver ENGAGEENGAGE - Method of Branded Communication call delivery via a custom Display Name, Call Reason, and Image. content to the bNumberbNumber - The number being called, also referred to as the terminating number or receiving party. May also be written as: BNumber and B-Number. and executing HTTP Push request.

Mobile-First Company

An Enterprise, or a Distribution CustomerDistribution Customer - A business with a mobile app that has integrated our ENGAGE SDK., that primarily uses mobile devices to interact with their customer base.

Not Before (nB4)

Predesignated time frame or calling window during which a push will take place. A Content ProviderContent Provider - A container for one or more Branded Calling call groups. A Service Provider will have at least one Content Provider but may set up multiple Content Providers, each with their own Programs for calling. A Service Provider will often set up Content Providers based upon business units or departments within the Enterprise, such as: customer service, billing, delivery, etc. may schedule an ENGAGEENGAGE - Method of Branded Communication call delivery via a custom Display Name, Call Reason, and Image. program in advance and the system will deliver content pushes to the bNumberbNumber - The number being called, also referred to as the terminating number or receiving party. May also be written as: BNumber and B-Number.s at the time dictated by the applied nB4 settings. NB4 is exclusive to in-network (T-Mobile) US accounts.

Inactive Users

Users who have installed a mobile app but have not opened the app during a designated time period, generally over a month.

Over the Top (OTT) Application

Apps that can be downloaded from the Apple and/or Google Play store. In most cases, the Host ApplicationHost Application - The iOS and/or Android application that will integrate the ENGAGE SDK. will be an OTT Application.

Program

A set of instructions for a specific call program created for a Content ProviderContent Provider - A container for one or more Branded Calling call groups. A Service Provider will have at least one Content Provider but may set up multiple Content Providers, each with their own Programs for calling. A Service Provider will often set up Content Providers based upon business units or departments within the Enterprise, such as: customer service, billing, delivery, etc. that includes: the aNumberaNumber - The number initiating a call, also referred to as the originating number, business number, or calling party. May be written as: ANumber or A-Number.s, the bNumberbNumber - The number being called, also referred to as the terminating number or receiving party. May also be written as: BNumber and B-Number.s, the 32-character replacement Display Name, the TTL, etc.

Program Content

Information that will display on an ENGAGE-enabled device when a call is received. Content is determined by the Enterprise.

Push Methodology

A methodology patented by First Orion that utilizes a push that allows ENGAGEENGAGE - Method of Branded Communication call delivery via a custom Display Name, Call Reason, and Image. content to be loaded on the receiving device before the call is made, drastically increasing performance during the calling experience

Reach

The number of unique phone numbers called.

Real-Time Push

The ENGAGEENGAGE - Method of Branded Communication call delivery via a custom Display Name, Call Reason, and Image. Federated Real-Time PushReal-Time Push - The ENGAGE Federated Real-Time Push Service is a collection of API endpoints allowing aNumbers to be pushed to the bNumber prior to the Content Push. This Real-Time Push functionality will send one or more aNumbers to a single bNumber in advance of the phone call, ensuring the receiving device recognizes the aNumber(s) used for the Content Push. Service is a collection of API endpoints allowing aNumberaNumber - The number initiating a call, also referred to as the originating number, business number, or calling party. May be written as: ANumber or A-Number.s to be pushed to the bNumberbNumber - The number being called, also referred to as the terminating number or receiving party. May also be written as: BNumber and B-Number. prior to the Content Push. This Real-Time Push functionality will send one or more aNumbers to a single bNumber in advance of the phone call, ensuring the receiving device recognizes the aNumber(s) used for the Content Push.

Service Provider

The parent Enterprise or primary organization that will create and manage one or more Content ProviderContent Provider - A container for one or more Branded Calling call groups. A Service Provider will have at least one Content Provider but may set up multiple Content Providers, each with their own Programs for calling. A Service Provider will often set up Content Providers based upon business units or departments within the Enterprise, such as: customer service, billing, delivery, etc.s as needed from which to run calling Programs to meet their business needs.

Session Border Controller (SBC)

A network element deployed to protect SIP-based voice over Internet Protocol (VoIP) networks.

Session Initiation Protocol (SIP)

A signaling protocol used for initiating, maintaining, and terminating real-time sessions that include voice, video, and messaging applications. SIP is a call and response protocol.

Short Duration Call

The percent of answered calls that last less than ten (10) seconds.

SOGI (Stays on Gets It)

A device that has successfully installed an application in which the ENGAGE SDK is integrated and has maintained all of the needed permissions with no interruption of ENGAGEENGAGE - Method of Branded Communication call delivery via a custom Display Name, Call Reason, and Image. service.

Success Rate

Contact rateContact Rate - Number of unique aNumbers called and answered at least one time. A rate calculated by using the number of calls each agent placed and dividing by the number of those calls answered by a prospect. Success equals a higher hit rate. adjusted by Individual Long Call minus percent of individuals with successful connection.

Talk Rate

The Answer RateAnswer Rate - A metric representing the percent of calls answered to speak to the efficiency of the outbound calling number used by the Business. adjusted to factor out Short Duration Calls.

TTL / Time to Live

Predesignated time, set by the Content ProviderContent Provider - A container for one or more Branded Calling call groups. A Service Provider will have at least one Content Provider but may set up multiple Content Providers, each with their own Programs for calling. A Service Provider will often set up Content Providers based upon business units or departments within the Enterprise, such as: customer service, billing, delivery, etc. making the call or ENGAGEENGAGE - Method of Branded Communication call delivery via a custom Display Name, Call Reason, and Image. Push, during which time the newly created contact will "live" on a device for an ENGAGE and/or INFORM call.

Unique Device

A single cellular/mobile device.


Did this page help you?